Powerful social media content creators are the next generation of culture builders, shifters and leaders. The art of social media influence goes beyond brand exposure, it’s the single most efficient marketing strategy on the planet and the biggest denominator on customer acquisition in any front facing industry in the world today.
Instagram is the social media platform with the most diversified global demographic, any age, any region, any interest, you can find them there. With flexible content formats from static images to stories or reels, Instagram collaborative tools make the preferred platform for businesses looking for influencer collabs and brand exposure.
Youtube is known to retain the most attentive demographics globally because of the nature of the content in long and short video formats, YouTube demographics are more likely to actually pay attention to content presented to them including video ads making it a great options for industries that require more informative and explanatory content.
Facebook today holds an older demographic range, popular with people in their late 30's and peaking with demographics on the 40 to 60 year old range. The good side is that calls to action that require external website visits or lead capture tend to perform better on Facebook than on other platforms where people are less likely to navigate away from their feed.
X, former knows as Twitter is a short text platform that allows for external links and keeps a fast pace of content. Recommended for older but hight engaged target demographics, X can be a powerful tool on trend setting for the right campaigns.
Influence is a powerful business. As a professional influencer I specialize on intentional content, highly engaged audiences and high conversion marketing campaigns. As an influencer I understand influence is a product of building an authentic narrative and a genuine relationship with my audiences, creating great opportunity for brands to collaborate and grow with me.